Data protection

introduction

With the following privacy policy, we would like to inform you about which types of personal data (also referred to as “data”). The privacy policy applies to all processes of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and external online sites, as well as our social media profiles (collectively referred to as “online offer”). ).

As of: 22nd August 2019

Overview of the processing

The following summary summarizes the types of data processed and the purposes of their processing.

Types of processed data

  • Inventory data (eg names, addresses).
  • Content data (eg text input, photographs, videos).
  • Contact details (eg e-mail, telephone numbers).
  • Meta / communication data (eg device information, IP addresses).
  • Usage data (eg visited sites, interest in content, access times).
  • Social data (data that is subject to social secrecy (§ 35 SGB I) and, for example, processed by social insurance institutions, social assistance agencies or supply authorities.).
  • Location data (data indicating the location of the end user’s terminal).
  • Contract data (eg subject of the contract, term, customer category).
  • Payment data (eg bank details, invoices, payment history).

Special categories of data

  • Political opinions.

Categories of affected persons

  • Employees (eg employees, applicants, former employees).
  • Business and contractor.
  • Interested persons.
  • Communication partner.
  • Customer.
  • Users (eg website visitors, users of online services).
  • Competition and Competitors.

Purposes of processing

  • Providing our online offer and user-friendliness.
  • Visit Action Evaluation.
  • Office and organizational procedures.
  • Content Delivery Network (CDN).
  • Cross-device tracking (cross-device processing of user data for marketing purposes).
  • Direct marketing (eg by e-mail or by post).
  • Conducting competitions and competitions.
  • Feedback (eg collecting feedback via online form).
  • Firewall.
  • Interest-based and behavioral marketing.
  • Contact requests and communication.
  • Conversion measurement (measurement of the effectiveness of marketing measures).
  • Profiling (creating user profiles).
  • Remarketing.
  • Reach measurement (eg access statistics, recognition of returning visitors).
  • Safety measures.
  • Tracking (eg interest / behavioral profiling, use of cookies).
  • Server monitoring and error detection.
  • Contractual services and service.
  • Management and answering of inquiries.
  • Target group formation (determination of target groups relevant for marketing purposes or other output of content).

Safety measures

We will take appropriate technical and organizational measures in accordance with the law, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, the different likelihoods of occurrence and the extent to which the rights and freedoms of individuals are threatened to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as their access, input, transfer, availability and segregation. We have also set up procedures to ensure the enjoyment of data subject rights, the erasure of data and reactions to the threat to data. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures according to the principle of data protection, through technology design and privacy-friendly default settings.

Reduction of the IP address : If it is possible for us or if the storage of the IP address is not necessary, we shorten or shorten your IP address. In the case of the shortening of the IP address, also referred to as “IP masking”, the last octet, ie the last two numbers of an IP address, is deleted (the IP address in this context is an Internet connection through the Online Access provider individually assigned identifier). With the shortening of the IP address, the identification of a person based on their IP address should be prevented or made much more difficult.

SSL encryption (https) : In order to protect your data transmitted via our online offer, we use SSL encryption. You will recognize such encrypted connections with the prefix https: // in the address bar of your browser.

Swiss web server in Basel with the highest security standards.

In addition, the website and the PWA have additional firewall software to protect the data.

Transmission and disclosure of personal data

As part of our processing of personal information, data may be transmitted to or disclosed to other entities, companies, legally independent organizational units or individuals. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a web page. In such case, we comply with the legal requirements and in particular conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Data Transfer within the Organization : We may transfer personal information to other locations within our organization or grant access to such information. If this transfer is for administrative purposes, the transfer of the data is based on our legitimate commercial and business interests or takes place if it is necessary for us to fulfill our contractual obligations or if the parties have given their consent or a legal permit.

Data processing in third countries

If we process data in a third country (ie outside the European Union (EU), the European Economic Area (EEA)) or processing in the context of the use of third party services or the disclosure or transfer of data to other persons, entities or companies takes place, this is done only in accordance with the legal requirements.

Except as expressly provided, or as required by contract or law, we process or disclose the data only in third countries with a recognized level of privacy, including those certified under the Privacy Shield, or on the basis of specific warranties, such as contractual obligations so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the European Commission: https://ec.europa.eu/info/law/law-topic/data) -protection / international-dimension-data-protection_en ).

Use of cookies

“Cookies” are small files that are stored on users’ devices. Using cookies, different information can be stored. The information may include, for example, the language settings on a web page, the login status, a shopping cart or the location where a video was viewed.

Cookies are usually also used when the interests of a user or his behavior (eg viewing of certain content, use of functions, etc.) are stored on individual websites in a user profile. Such profiles are used, for example, to display to the users content that corresponds to their potential interests. This process is also referred to as “tracking”, ie tracking the potential interests of the users. The term “cookies” also includes other technologies that perform the same functions as cookies (for example, if users’ information is stored using pseudonymous online identifiers, also known as “user IDs”).

If we use cookies or “tracking” technologies, we will inform you separately in our privacy policy.

Information about legal bases: On which legal basis we process your personal data with the help of cookies, depends on whether we ask you for a consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the informed consent. Otherwise, the data processed by means of cookies will be processed on the basis of our legitimate interests (eg in the course of a business operation of our online offer and its improvement) or, if the use of cookies is required, in order to fulfill our contractual obligations.

Withdrawal and opposition (opt-out): Regardless of whether the processing is based on a consent or legal permission, you have at any time the possibility to revoke a given consent or to object to the processing of your data by cookie technologies (collectively referred to as ” Opt-out “).

You may initially declare your opposition by means of the settings of your browser, eg by deactivating the use of cookies (whereby the functionality of our online offer may be restricted).

An objection to the use of cookies for online marketing purposes can be made through a variety of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU page http: //www.youronlinechoices.com/ or generally explained on http://optout.aboutads.info .

Processing of cookie data on the basis of a consent : Before we process or process data within the scope of the use of cookies, we ask the users for an always revocable consent. Before consent has been given, cookies may be used that are necessary for the operation of our online offer. Their use is based on our interest and the interest of the users in the expected functionality of our online offer.

  • Processed data types: usage data (eg visited websites, interest in content, access times), meta / communication data (eg device information, IP addresses).
  • Affected persons: Users (eg website visitors, users of online services).
  • Legal basis: Consent (Article 6 (1) (1) (a) GDPR), Legitimate interests (Article 6 (1) (1) (f) of the GDPR).

Commercial and business services

We process data of our contractual and business partners, eg customers and interested parties (collectively referred to as “contractual partners”) in the context of contractual and comparable legal relationships and related measures and in the context of communication with the contracting parties (or pre-contractual), for example, to requests answer.

We process this data in order to fulfill our contractual obligations, to safeguard our rights and for the purposes of the administrative tasks associated with this information as well as the entrepreneurial organization. Within the scope of the applicable law, we only pass on the data of the contracting parties to third parties insofar as this is necessary for the aforementioned purposes or for the fulfillment of legal obligations or with the consent of the contracting parties (eg to participating telecommunications, transport and other auxiliary services as well as subcontractors , Banks, tax and legal advisers, payment service providers or tax authorities). Further processing forms, eg for marketing purposes, will inform the contractual partners in the context of this privacy policy.

Which data for the aforementioned purposes are necessary, we inform the contracting parties before or in the context of the data collection, eg in on-line forms, by special marking (eg colors) and / or symbols (eg asterisk), or in person with.

We delete the data after expiration of legal warranty and comparable obligations, ie, basically after expiration of 4 years, unless the data are stored in a customer account, eg, as long as they have to be kept for legal reasons of archiving (eg for Tax purposes usually 10 years). Data that has been disclosed to us as part of an order by the contractor, we delete according to the specifications of the contract, in principle after the end of the contract.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and privacy notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Customer account : Contractual partners can create an account within our online offer (eg customer or user account, in short “customer account”). If registration of a customer account is required, contractors will be notified as well as the information required for registration. The customer accounts are not public and can not be indexed by search engines. As part of the registration and subsequent registrations and uses of the customer account, we store the IP addresses of the customers along with the access times, in order to prove the registration and to prevent any misuse of the customer account.

When customers cancel their customer account, the data relating to the customer account is deleted, subject to retention being required by law. It is up to the customer to save their data upon termination of the customer account.

Economic analysis and market research : For economic reasons and to be able to recognize market tendencies, wishes of the contractors and users, we analyze the data available to us for business transactions, contracts, inquiries, etc., whereby in the group of affected persons contracting parties, prospective customers, customers, Visitors and users of our online offer can fall.

The analyzes are carried out for the purpose of business analysis, marketing and market research (eg to determine customer groups with different characteristics). In doing so, we can, if available, take into account the profiles of registered users together with their details, eg on services used. The analyzes are for us alone and will not be disclosed externally unless they are anonymous analyzes with summarized, ie anonymised values. Furthermore, we take the privacy of the users into account and process the data as a pseudonym for analysis purposes and, if possible, anonymously (eg as aggregated data).

Onlineshop and E-Commerce : We process the data of our customers to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery, or execution.

The required information is marked as such in the context of the order or comparable purchase process and includes the information required for delivery, or provision and billing as well as contact information in order to hold any consultation.

Health Services : We process the data of our patients and prospects and other clients or contractors (collectively referred to as “patients”) in order to provide our services to them. The processed data, the nature, the scope, the purpose and the necessity of their processing are determined by the underlying contract and patient relationship.

As part of our work, we may also provide specific categories of data, in particular information on the health of patients, possibly related to their sexual life or sexual orientation, as well as data on racial and ethnic origin, political opinions, religious or ideological beliefs or union affiliation. If necessary, we obtain the explicit consent of patients and otherwise process the special categories of data for the purpose of health care or to protect the vital interests of patients.

If it is necessary for our fulfillment of the contract, for the protection of vital interests or legally required, or if the consent of the patients is available, we disclose or forward the data of the clients to third parties or agents, eg authorities, medical institutions, laboratories, in compliance with the professional requirements. Billing and IT, office or similar services.

Mobile application: We process the data of the users of our apps, registered and potential test users (hereafter referred to as “users”) in order to provide them with our contractual services and legitimate interests in order to ensure the security of our app and to further develop it , The required information is marked as such within the scope of the contract of use, order, order or comparable conclusion and may include the information required for provision of services and for any billing as well as contact information in order to be able to hold any consultations. As far as our apps are purchased from platforms of other providers (eg App Store Apple or Google Play),

Offering software and platform services : We process the data of our users, registered and potential test users (hereinafter referred to as “users”) in order to provide them with our contractual services and legitimate interests, to ensure the security of our offer and to be able to develop it further. The required information is marked as such within the scope of the order, order or comparable contract conclusion and includes the information required for the provision of services and billing as well as contact information in order to be able to hold any consultations.

  • Processed data types: Inventory data (eg names, addresses), payment data (eg bank details, invoices, payment history), contact data (eg e-mail, telephone numbers), contract data (eg subject matter, term, customer category), usage data (eg visited websites, interest in content , Access times), meta / communication data (eg device information, IP addresses).
  • Special data categories: health data (Article 9 (1) DGSVO), data on sexual life or sexual orientation (Article 9 (1) DGSVO), religious or ideological convictions (Article 9 (1) DGSVO), data from which the racial and ethnic origin, biometric data (Article 9 (1) DGSVO), Genetic Data (Article 9 (1) GDPR), Political opinions.
  • Affected persons: prospective customers, business and contractual partners, customers.
  • Purposes of Processing: Contractual Services and Services, Contact and Communication, Office and Organization Procedures, Request and Response Management, Security Measures, Visitor Action Evaluation, Interest and Behavioral Marketing, Profiling (Creation of User Profiles).
  • Legal basis: fulfillment of the contract and pre-contractual inquiries (Article 6 (1) sentence 1 (b) GDPR), legal obligation (Article 6 (1) sentence 1 (c) GDPR), legitimate interests (Article 6 para. 1 sentence 1 lit. DSGVO).

Registration and registration

Users can create a user account. As part of the registration, users are provided with the required mandatory information and processed for the purpose of providing the user account on the basis of contractual performance. The processed data include in particular the login information (name, password and an e-mail address). The data entered during registration will be used for the purpose of using the user account and its purpose.

Users can be notified by e-mail about operations that are relevant to their user account, such as technical changes. If users have terminated their user account, their data will be deleted with respect to the user account, subject to a statutory retention requirement. It is the responsibility of the users to secure their data upon termination prior to the end of the contract. We are entitled to irretrievably delete all data stored by the user during the term of the contract.

As part of the use of our registration and registration functions and the use of the user account, we store the IP address and the time of each user action. The storage takes place on the basis of our legitimate interests as well as those of the users at a protection against misuse and other unauthorized use. A transfer of this data to third parties is not, unless it is necessary for the prosecution of our claims or there is a legal obligation to do so.

Two-Factor Authentication : Two-factor authentication provides an extra layer of security for your user account and ensures that only you can access your account, even if someone else knows your password.

For this purpose, you must perform another authentication measure in addition to your password (for example, enter a code sent to a mobile device). We will inform you about the procedure we use.

  • Processed data types: Inventory data (eg names, addresses), contact data (eg e-mail, telephone numbers), content data (eg text input, photographs, videos), meta / communication data (eg device information, IP addresses).
  • Affected persons: Users (eg website visitors, users of online services).
  • Purposes of processing: contractual services and services, security measures, administration and response to inquiries.
  • Legal basis: Consent (Article 6 (1) sentence 1 letter a DSGVO), performance of the contract and pre-contractual inquiries (Article 6 (1) sentence 1 (b) GDPR), Legitimate interests (Article 6 (1) S 1 letter of the GDPR).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). The data of the readers are processed for the purposes of the publication medium only insofar as it is necessary for its presentation and communication between authors and readers or for reasons of security. In addition, we refer to the information on the processing of visitors to our publication medium in the context of this privacy policy.

Comments and posts : When users leave comments or other posts, their IP addresses may be stored based on our legitimate interests. This is for our own security, if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we may be sued for the comment or post and are therefore interested in the identity of the author.

Furthermore, we reserve the right, based on our legitimate interests, to process users’ information for the purpose of spam detection.

On the same legal basis, we reserve the right, in the case of surveys, to store users’ IP addresses for their duration and to use cookies in order to avoid multiple votes.

The information provided in the comments and contributions to the person, any contact and website information as well as the content information is stored by us until the opposition of the user permanently.

  • Processed data types: inventory data (eg names, addresses), contact data (eg e-mail, telephone numbers), content data (eg text input, photographs, videos), usage data (eg visited websites, interest in content, access times), meta / communication data (eg Device information, IP addresses).
  • Affected persons: Users (eg website visitors, users of online services).
  • Purposes of processing: contractual services and service, feedback (eg collecting feedback via online form), security measures, administration and answering of inquiries.
  • Legal basis: fulfillment of the contract and pre-contractual inquiries (Article 6 (1) sentence 1 (b) GDPR), legitimate interests (Article 6 (1) sentence 1 (f) of the DSGVO), consent (Article 6 (1) P. 1 lit. a DSGVO), protection of vital interests (Article 6 (1) sentence 1 (d) of the DSGVO).

contact

When contacting us (eg via contact form, e-mail, telephone or via social media), the details of the requesting persons are processed, as far as this is necessary to answer the contact requests and any requested measures.

Responding to the contact requests in the context of contractual or pre-contractual relationships is to fulfill our contractual obligations or to answer (pre) contractual requests and otherwise on the basis of legitimate interests in answering the requests.

Chat function : For purposes of communication and answering inquiries, we offer a chat function within our online offer. Entries made by users within the chat are processed for the purpose of responding to their requests.

  • Processed data types: inventory data (eg names, addresses), contact data (eg e-mail, telephone numbers), content data (eg text input, photographs, videos), usage data (eg visited websites, interest in content, access times), meta / communication data (eg Device information, IP addresses).
  • Affected persons: communication partners , interested parties.
  • Purposes of processing: contact requests and communication, management and response to inquiries.
  • Legal basis: Performance of the contract and pre-contractual inquiries (Article 6 (1) sentence 1 (b) GDPR), entitled interests (Article 6 (1) (1) (f) of the DSGVO).

Provision of the online offer and web hosting

To provide our online offer safely and efficiently, we use the services of one or more web hosting providers whose servers (or servers managed by them) can access the online offer. For these purposes, we may use infrastructure and platform services, computing capacity, storage and database services, as well as security and technical maintenance services.

The data processed in the provision of the hosting offer may include all information relating to the use and communication of the users of our online offer. This includes, on a regular basis, the IP address necessary to deliver the content of online content to browsers, and all submissions made within our online offer or web pages.

E-mail delivery and hosting: The webhosting services we use also include the sending, receiving and saving of e-mails. For these purposes, the addresses of the recipients and senders as well as further information regarding the e-mail delivery (eg the participating providers) as well as the contents of the respective e-mails are processed. The aforementioned data may also be processed for purposes of SPAM detection. We ask you to note that e-mails on the Internet are generally not encrypted. As a rule, e-mails are encrypted on the transport route, but (if no so-called end-to-end encryption method is used) not on the servers from which they are sent and received.

Collection of access data and log files : We ourselves (or our web hosting provider) collect data for every access to the server (so-called server log files). The server logfiles can contain the address and name of the retrieved web pages and files, the date and time of retrieval, transferred data volumes, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses. Addresses and the requesting provider belong.

The server log files can be used for security purposes, for example, to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure the utilization of the servers and their stability.

Content Delivery Network : We use a Content Delivery Network (CDN). A CDN is a service that helps deliver content from an online offering, especially large media files, such as graphics or program scripts, faster and more securely using regionally distributed and Internet-connected servers.

  • Processed data types: content data (eg text input, photographs, videos), usage data (eg visited websites, interest in content, access times), meta / communication data (eg device information, IP addresses).
  • Affected persons: Users (eg website visitors, users of online services).
  • Purposes of processing: Content Delivery Network (CDN), server monitoring and error detection, firewall, security measures.
  • Legal basis: legitimate interests (Article 6 (1) sentence 1 (f) of the DSGVO).

Deployed services and service providers:

Newsletter and Breitenkommunikation

We send newsletters, e-mails and other electronic notifications (hereinafter “newsletter”) only with the consent of the recipient or a legal permission. Insofar as the content of a newsletter is concretely described in the context of an application for the newsletter, it is decisive for the consent of the user. Incidentally, our newsletter contains information about our services and us.

To subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name for personal address in the newsletter, or other information as required for the purpose of the newsletter.

Double-Opt-In-Procedure: Registration for our newsletter is basically done in a so-called Double-Opt-In-Procedure. This means that you will receive an e-mail after logging in, requesting confirmation of your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. Registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes saving the login and confirmation times as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged.

Deletion and Limitation of Processing: We may save the e-mail addresses discharged for up to three years on the basis of our legitimate interests, before deleting them in order to provide evidence of prior consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that at the same time the former existence of a consent is confirmed. In the case of obligations to permanently observe contradictions, we reserve the sole purpose of storing the e-mail address for this purpose in a blacklist.

The logging of the registration process is based on our legitimate interests for the purpose of proving its proper course. Insofar as we commission a service provider with the dispatch of e-mails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.

Information on legal bases: The sending of the newsletter is based on the consent of the recipient or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and insofar as this is permitted by law, eg in the case of existing customer advertising. Insofar as we entrust a service provider with the sending of e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests in order to prove that it has been performed in accordance with the law.

Contents :

Information about us, our services, promotions and offers.

Measuring success : The newsletters contain a so-called “web beacon”, ie a pixel-sized file that is retrieved from the server when the newsletter is opened, or, if we use a shipping service provider, from its server. This call will first collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval.

This information is used to improve the technicality of our newsletter based on the technical data or the target groups and their reading habits, based on their retrieval locations (which can be determined using the IP address) or access times. This analysis also includes determining if the newsletters are opened, when they are opened, and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our goal nor, if used, that of the shipping service provider to observe individual users. The evaluations serve to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the performance measurement are made, subject to the express consent of the users, on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system, which serves both our business interests and the expectations of the users.

A separate revocation of the performance measurement is unfortunately not possible, in this case, the entire newsletter subscription must be terminated, or it must be contradicted.

  • Processed data types: Inventory data (eg names, addresses), contact data (eg e-mail, telephone numbers), meta / communication data (eg device information, IP addresses), usage data (eg visited websites, interest in content, access times).
  • Affected persons: Communication partners .
  • Purposes of processing: direct marketing (eg by e-mail or by post).
  • Legal basis: Consent (Article 6 (1) (1) (a) GDPR), Legitimate interests (Article 6 (1) (1) (f) of the GDPR).
  • Opposition possibility (opt-out): You can terminate the receipt of our newsletter at any time, ie revoke your consent, or object to further receipt. You can find a link to cancel the newsletter either at the end of each newsletter or else you can use one of the above-mentioned contact options, preferrably e-mail.

Deployed services and service providers:

Online marketing

We process personal data for the purpose of online marketing, including in particular the presentation of advertising and other content (collectively referred to as “content”) based on potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar methods are used by means of which the information relevant to the presentation of the aforementioned contents to the user is stored. This information may include, for example, content viewed, websites visited, online networks used, as well as communication partners and technical information such as the browser used, the computer system used, and information on the times of use. If users have consented to the collection of their location data, they can also be processed.

It also stores the IP addresses of the users. However, we use IP-masking techniques (ie pseudonymization by shortening the IP address) to protect users. In general, in the context of the online marketing process, no clear data of the users (such as e-mail addresses or names) are stored, but pseudonyms. That is, we as well as the providers of online marketing methods do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or similar procedures. These cookies can later generally also on other websites that use the same online marketing method, read and analyzed for purposes of displaying content as well as be supplemented with other data and stored on the server of the online marketing process provider.

By way of exception, clear data can be assigned to the profiles. This is the case if, for example, the users are members of a social network whose online marketing process we use and the network connects the profiles of the users in the aforementioned information. We ask you to note that users can make additional agreements with the providers, eg by consent during the registration process.

In principle, we only have access to summarized information about the success of our advertisements. However, in the context of so-called conversion measurements, we can check which of our online marketing methods led to a so-called conversion, ie, for example, to a contract with us. The conversion measurement is used solely to analyze the success of our marketing efforts.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, users’ data will be processed based on our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Facebook PixelWith the help of the Facebook pixel, it is on the one hand possible for Facebook to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads we have been sent only to those Facebook users who have also shown an interest in our online offer or the particular features (eg interest in specific topics or products visited by them) Web pages) that we submit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of users and are not annoying.

  • Types of data processed: usage data (eg websites visited, interest in content, access times), meta / communication data (eg device information, IP addresses), location data (data indicating the location of the end user’s terminal), social data (data, the are subject to social secrecy (§ 35 SGB I) and, for example, are processed by social insurance institutions, social assistance agencies or supply authorities.).
  • Affected persons: Users (eg website visitors, users of online services), prospects, customers, employees (eg employees, applicants, former employees), communication partners.
  • Purposes of processing: tracking (eg interest / behavioral profiling, use of cookies), remarketing, visitor action evaluation, interest and behavioral marketing, profiling (profiling (user profiling), conversion measurement (measuring the effectiveness of marketing measures), reach measurement (eg access statistics, recurring detection) Visitors), target group formation (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Article 6 (1) (1) (a) GDPR), Legitimate interests (Article 6 (1) (1) (f) of the GDPR).
  • Opposition possibility (opt-out): We refer to the privacy policy of the respective provider and the contradictions given to the providers (so-called “opt-out”). Unless an explicit opt-out option has been specified, there is the possibility that you disable cookies in the settings of your browser. However, this can restrict functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu . b) Canada: https://www.youradchoices.ca/choices . c) USA: https://www.aboutads.info/choices . d) Territorial:http://optout.aboutads.info .

Deployed services and service providers:

Presence in social networks

We maintain online presence within social networks to communicate with or provide information about our users.

We point out that data of the users outside the area of ​​the European Union can be processed. This can result in risks for the users, because for example the enforcement of the rights of the users could be made more difficult. With respect to US providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we point out that they are committed to respecting EU privacy standards.

Furthermore, the data of the users within social networks is usually processed for market research and advertising purposes. For example, user profiles can be created on the basis of the user behavior and resulting user interests. The usage profiles can in turn be used, for example, to switch advertisements inside and outside the networks, which are supposed to correspond to the interests of the users. For these purposes, cookies are usually stored on the computers of the users, in which the user behavior and the interests of the users are stored. Furthermore, in the usage profiles, data can also be stored independently of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the possibilities of opting out (opt-out), we refer to the privacy statements and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we point out that these can be claimed most effectively from the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, then you can contact us.

  • Processed data types: inventory data (eg names, addresses), contact data (eg e-mail, telephone numbers), content data (eg text input, photographs, videos), usage data (eg visited websites, interest in content, access times), meta / communication data (eg Device information, IP addresses).
  • Affected persons: Users (eg website visitors, users of online services).
  • Purposes of processing: contact requests and communication, tracking (eg interest / behavioral profiling, use of cookies), remarketing, reach measurement (eg access statistics, recognition of returning visitors).
  • Legal basis: legitimate interests (Article 6 (1) sentence 1 (f) of the DSGVO).

Deployed services and service providers:

Plugins and embedded functions as well as content

We incorporate functionality and content into our online offering sourced from their respective vendors’ servers (hereafter referred to as “third party vendors”). These may be, for example, graphics, videos or social media buttons and posts (hereinafter collectively referred to as “content”).

The integration always requires that the third-party providers of this content process the IP address of the users, since they would not be able to send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents or functions. We endeavor to use only those content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, users’ data will be processed based on our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Processed data types: usage data (eg visited websites, interest in content, access times), meta / communication data (eg device information, IP addresses), contact data (eg e-mail, telephone numbers), content data (eg text input, photographs, videos) , Inventory data (eg names, addresses).
  • Affected persons: Users (eg website visitors, users of online services), communication partners .
  • Purposes of processing: provision of our online offer and user-friendliness, contractual services and services, contact inquiries and communication, direct marketing (eg by e-mail or post), tracking (eg interest / behavioral profiling, use of cookies), interest-based and behavioral marketing, profiling (Creating user profiles), feedback (eg collecting feedback via online form), security measures, administration and answering of inquiries.
  • Legal basis: legitimate interests (Article 6 (1) sentence 1 lit. DSGVO), consent (Article 6 (1) sentence 1 (a) DSGVO), performance of the contract and pre-contractual inquiries (Article 6 (1), p 1 lit. b DSGVO).

Deployed services and service providers:

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements, as soon as their consent for processing is revoked or other permissions are omitted (eg, if the purpose of the processing of this data has been omitted or they are not necessary for the purpose).

Unless the data is deleted because it is necessary for other and legitimate purposes, its processing is limited to these purposes. That is, the data is locked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons or whose storage is required to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data may also be provided in the context of the individual data protection notices of this privacy policy.

Modification and update of the privacy policy

We ask you to regularly inform yourself about the content of our privacy policy. We will adjust the Privacy Policy as soon as the changes to the data processing we make require it. We will inform you as soon as the changes require your participation (eg consent) or other individual notification.

Rights of data subjects

As DSPRO interested parties, you are entitled to various rights, in particular from Articles 15 to 18 and 21 DS-GVO:

  • Right to object: You have the right at any time, for reasons that arise from your particular situation, against the processing of personal data relating to you which, on the basis of Art. 6 para. 1 lit. e or f DSGVO takes an objection; this also applies to profiling based on these provisions. If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct mail.
  • Withdrawal with consent: You have the right to revoke granted consent at any time.
  • Right to information: You have the right to request a confirmation as to whether the data in question is being processed and for information about this data as well as for further information and copying of the data in accordance with legal requirements.
  • Right to correction: You have the right to demand the completion of the data concerning you or the correction of the incorrect data concerning you in accordance with the legal requirements.
  • Right to deletion and limitation of processing: You have the right, in accordance with the statutory provisions, to demand that data relating to you be deleted immediately, or, alternatively, to demand a restriction of the processing of the data in accordance with the statutory provisions.
  • Right to Data Portability: You have the right to receive data relating to you that you have provided to us in accordance with legal requirements in a structured, common and machine-readable format or to request their transmission to another person in charge.
  • Complaint to the supervisory authority: You also have the right, in accordance with the legal requirements, to a supervisory authority, in particular in the Member State of your usual place of residence, employment or the place of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.

definitions

This section provides an overview of the terminology used in this Privacy Policy. Many of the terms are taken from the law and defined above all in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended above all to aid understanding. The terms are sorted alphabetically.

  • Visitor Action Evaluation: “Conversion Tracking” is a method of determining the effectiveness of marketing activities. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures take place, and then retrieved again on the destination website. For example, we can see if the ads we show on other websites have been successful).
  • Content Delivery Network (CDN): A “Content Delivery Network” (CDN) is a service used to more quickly and easily provide online content, especially large media files, such as graphics or program scripts, using regionally distributed and Internet-connected servers can be shipped more safely.
  • Cross-Device Tracking: Cross-device tracking is a form of tracking in which users’ behavioral and interest information is captured in so-called profiles across devices by assigning users an online identifier. As a result, user information can generally be analyzed for marketing purposes, regardless of the browsers or devices used (eg mobile phones or desktop computers). For most providers, the online ID is not linked to clear data, such as names, postal addresses or e-mail addresses.
  • Firewall: A firewall is a backup system that protects a computer network or a single computer from unwanted network access.
  • IP masking: “IP masking” refers to a method in which the last octet, ie the last two digits of an IP address, is deleted, so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymizing processing techniques, especially in online marketing
  • Interests-Based and Behavioral Marketing: Interesting and / or behavioral marketing is when potential interests of users in ads and other content are pre-determined as accurately as possible. This is done on the basis of information about their pre-behavior (eg visiting certain websites and staying on them, buying behavior or interaction with other users), which are stored in a so-called profile. As a rule, cookies are used for these purposes.
  • Conversion measurement: Conversion measurement is a method by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures take place, and then retrieved again on the destination website. For example, we can see if the ads we show on other websites have been successful.
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter the “data subject”); a natural person is considered as identifiable, which can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (eg cookie) or to one or more special features, are the expression of the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.
  • Profiling: “profiling” refers to any type of automated processing of personal data that involves the use of such personal information to identify certain personal aspects pertaining to a natural person (depending on the type of profiling, this includes information relating to that person) Age, gender, location data and movement data, interaction with web pages and their content, shopping behavior, social interactions with other people) to analyze, evaluate or predict (eg, the interests in particular content or products, the click behavior on a web page or the whereabouts). For profiling purposes, cookies and web beacons are often used.
  • Reach measurement : Reach measurement (also referred to as web analytics) is used to evaluate the flow of visitors to an online offer and may include the behavior or interests of visitors to certain information, such as content of web pages. With the help of the range analysis, website owners can recognize, for example, at what time visitors visit their website and what content they are interested in. As a result, they can, for example, better adapt the contents of the website to the needs of their visitors. For purposes of reach analysis, pseudonymous cookies and web beacons are often used to detect returning visitors for more accurate analysis of how to use an online offer.
  • Remarketing: “Remarketing” or “retargeting” is used when, for example, it is noted for advertising purposes, for which products a user has been interested in a website in order to remind the user on other websites about these products, eg in advertisements.
  • Server monitoring and error detection: With the help of server monitoring and error detection, we ensure the availability and integrity of our online offer and use the processed data to technically optimize our online offerings. We process performance, utilization and comparable technical values, which provide information about the stability and any conspicuous features of our online offer. In the case of errors and conspicuousness, individual requests from users of our online offer are collected to identify and correct sources of problems.
  • Tracking: “Tracking” is when the behavior of users across multiple online offers can be traced. As a rule, with regard to the online offers used, behavioral and interest information is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to match their interests.
  • Responsible person: “Responsible person” means the natural or legal person, public authority, institution or other body which, alone or together with others, decides on the purposes and means of processing personal data.
  • Processing: “Processing” means any process performed with or without the aid of automated procedures or any such process associated with personal data. The term covers a wide range and covers practically every handling of data, be it collection, evaluation, storage, transfer or deletion.
  • Target group formation: Target group formation (or “custom audiences”) is when target groups are determined for advertising purposes, eg insertion of advertisements. For example, based on a user’s interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertising for similar products or the online store where he or she viewed the products. Again, “lookalike audiences” (or similar audiences) are referred to when the content deemed appropriate is displayed to users whose profiles or interests are believed to correspond to the users to whom the profiles were formed. For the purposes of creating custom audiences and lookalike audiences, cookies and web beacons are typically used.